Is it inclusive?
It is actively inclusive of women and minority folks and their perspectives.
Does it add one more drop of kindness to the ocean?
The project has to have heart, and therefore the potential to touch people's hearts in some way, big or small.
Is it realistic?
We realistically have the resources to make a top notch end product.
Is it a "hell yes?"
Gut check. That deep passion for a project is what fuels us to create stellar work. If our gut says “yeah sure” instead of “hell yes” we have to pass. You can be assured that if we say YES to your project, we are ALL IN.